VERY exciting news today! Well loved American home furnishing and
kitchen brands West Elm, Pottery Barn, Pottery Barn Kids and
Williams-Sonoma are all opening in Sydney next year. I know MANY of you
will be delighted to hear this because shipping heavy goods from the
States just isn’t an option. Now all we need is Anthropologie…
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| West Elm |
The stores, which will all open under the same roof at Bondi
Junction’s new Exchange Building, are the first company-owned retail
stores outside of North America as part of retail giant Williams-Sonoma
Inc.’s global expansion strategy. Who said Australia gets everything
last?
“I’m thrilled to continue our global
expansion by opening our first Australian locations in Sydney,” said
Laura Alber, President and Chief Executive Officer. “We have spent a
great deal of time looking for the right location and believe that the
Exchange Building possesses the key elements for success. It offers us a
central shopping location with easy access for pedestrians and
commuters, as well as the perfect amount of space to introduce our
brands to Australia.”
 |
| Pottery Barn |
 |
| West Elm |
POTTERY BARN Pottery Barn
was founded on the idea that home furnishings should be exceptional in
comfort, quality, style, and value. The Sydney store will reflect this
ethos and will be organised according to lifestyle displays, designed to
inspire customers and make shopping easy and enjoyable. There will be
destinations within the store dedicated to living rooms, outdoor spaces,
dining rooms, bedrooms and bathrooms, as well as feature walls that
will display lighting, rugs, and window treatments. A comprehensive
Wedding & Gift Registry will be available.
POTTERY BARN KIDS Launched in 1999,
Pottery Barn Kids
serves as an inspirational destination for creating childhood memories
by decorating nurseries, bedrooms and play spaces. Pottery Barn Kids
offers exclusive, innovative, and high-quality products designed
specifically with children in mind for creating magical spaces where
children can play, laugh, learn and grow. Product categories available
in the Sydney store will include furniture, bedding, bathroom
accessories, window treatments, rugs, lighting, decorative accessories,
classic toys, nursery essentials, and gear such as luggage, backpacks,
and reusable lunch bags.
WEST ELM Since it launched in 2002,
West Elm
has been helping people express their personal style at home with
authentic, affordable, and approachable products. Each season, West
Elm’s talented in-house team of designers creates a collection that
can’t be found anywhere else, and works with artists and independent
designers globally and locally to develop collaborations that are
exclusive to the brand. The brand also offers handmade and one-of-a-kind
discoveries from around the world, working closely with organisations
that support the development of global craft communities and artisan
skills.
WILLIAMS-SONOMA Since its founding by Chuck Williams in 1956, the
Williams-Sonoma
brand has been bringing people together around food. A leading
specialty retailer of high-quality products for the kitchen and home,
the brand seeks to provide world-class service and an engaging customer
experience. Products include cookware, cooks’ tools, cutlery, electrics,
bakeware, tabletop and bar, outdoor, cookbooks and decorative
accessories. A specialty food hall offers a range of distinctive food
items, from pre-prepared foods and mixes, to spices and sauces that
enhance the culinary experience. The Sydney store will feature a cooking
school and professional demonstration kitchen with a full calendar of
cooking classes, tastings and demonstrations conducted by expert
culinary staff and guest chefs.
The world's getting smaller by the day isn't it?
x KL
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